US marketing postings jump 20% in a month, but no single employer runs the show
New marketing job postings rose sharply over the past 30 days, though the weekly pace has eased a bit from its mid-October peak. The jobs are spread thin across thousands of companies.
The middle posted range across all levels. 50% of open roles post their pay.
5,893 roles with yearly payof open roles are at employers with recent US H-1B visa filings. Amazon, JPMorganChase and Horizon Media are on the list.
US H-1B filings, matched by employeris what the typical role asks for. 15% ask for 10 years or more.
75% of open roles state yearsThis week's read
There are 11,777 open marketing roles right now across 4,691 companies in the US, and the market is moving. New postings in the last 30 days rose 20% compared with the 30 days before that. Week by week, hiring hit its high point on 19 October with 1,357 new roles, then eased slightly to 1,270 in the week of 26 October.
Don't expect one or two giants to dominate your search. The 8 biggest-listed employers, including Amazon, JPMorganChase, DJE Holdings and Dentsu Aegis, together hold just 4% of all open roles. That means most of the hiring is happening at companies outside the household names, so a narrow search focused only on big brands will miss most of the market.
Some employers are moving fast in opposite directions. Johnson & Johnson posted 58% more new roles than the prior month, and MSD was up 24%. On the other side, Mars posted 36% fewer new roles and Pfizer was down 11%. If you're watching a specific company, these swings show how quickly a hiring pattern can turn.
Pay information is only posted on half of all open roles, but where it is, the typical range runs from $108k to $145k across all levels. That spreads out by seniority: mid-level roles typically run $87k to $115k, senior and lead roles $115k to $154k, and director roles $155k to $205k. Experience requirements are common too: three-quarters of postings state a minimum, with a median of 5 years, and 15% ask for 10 years or more.
On the skills side, AI and machine learning tops the list, named in 13% of postings, ahead of CRM at 11% and TikTok, Salesforce and LinkedIn Ads each around 8%. Certifications barely come up at all. Remote work is limited too, at just 13% of open roles, so most marketing jobs still expect you in an office or hybrid setup.
What this means for you
Three things you can act on this week
- Look past the big-name employers
The top 8 employers hold only 4% of open roles. Broaden your search beyond Amazon or JPMorganChase since most hiring is happening at smaller or less visible companies.
- Check pay ranges by level before applying
Only half of postings list pay, but typical ranges run from $87k to $115k for mid-level up to $155k to $205k for director roles. Use these as a benchmark when negotiating.
- Don't count on remote work
Just 13% of open marketing roles are remote. If location flexibility matters to you, filter early rather than assuming it's common in this market.
Pay
What Marketing roles in the United States pay, by level
The middle (median) of the pay ranges employers post. Read each bar from the typical low end to the typical high end of a posting. 50% of open roles post their pay.
See the numbers
| Level | Roles with pay | Typical low | Typical high |
|---|---|---|---|
| Director | 1,321 | $155k | $205k |
| Principal / Staff | 72 | $140k | $192k |
| Senior / Lead | 1,533 | $115k | $154k |
| Mid level | 2,967 | $87k | $115k |
Yearly USD ranges only (hourly pay and other currencies are left out). Level is read from the job title.
Momentum
New Marketing roles each week
Last 30 days: 5,097 new roles, against 4,244 the 30 days before (+20%). Each week counts the same companies, and a role counts as new only in the week it was posted, so a careers site we start reading never shows up as growth.
See the numbers
| Week starting | New roles |
|---|---|
| 7 Sep | 780 |
| 14 Sep | 1,034 |
| 21 Sep | 1,087 |
| 28 Sep | 1,204 |
| 5 Oct | 1,350 |
| 12 Oct | 1,193 |
| 19 Oct | 1,357 |
| 26 Oct | 1,270 |
Who is hiring
The companies with the most open Marketing roles
4,691 companies are hiring. The top eight hold 4% of the open roles.
| Company | Open roles | Change in new roles | H-1B filings |
|---|---|---|---|
| Amazon | 100 | On the list | |
| JPMorganChase | 70 | On the list | |
| DJE Holdings | 61 | ||
| Dentsu Aegis | 57 | ||
| Clients Blackbox | 53 | ||
| Horizon Media | 47 | On the list | |
| Abbott | 43 | ||
| Dow Jones | 40 |
Change compares new roles in the last 30 days with the 30 days before, shown where a company posted 25 or more in the earlier 30 days. Staffing agencies are left out. A company name links to its Ashney company page where there is one.
What they ask for
The technology Marketing roles ask for most
Ask Rate is the share of roles that name a skill, from 11,201 postings read in full. Ways of working (methods such as Agile, tools such as Jira) are listed apart; office tools and soft skills are left out.
Ways of working
Industries named most: Healthcare 9%, SaaS 7%, Advertising 6%. 13% of open roles say they are remote.
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