Canada marketing postings up 31% in a month, though last week cooled from its peak
577 new marketing roles opened in the last 30 days, versus 440 before. But the weekly pace has eased since its high point on 19 October.
The middle posted range across all levels. 42% of open roles post their pay.
477 roles with yearly payof open roles are at employers with recent Canadian LMIA approvals.
Canada LMIA approvals, matched by employeris what the typical role asks for. 10% ask for 10 years or more.
70% of open roles state yearsThis week's read
Marketing hiring in Canada picked up speed this autumn. In the last 30 days, 577 new roles opened, up 31% from the 440 posted in the prior 30 days. The busiest week was 19 October, with 185 new postings. The week after, 26 October, brought 159, a drop of 14% from that peak, so the surge has already come off its highest point even as the monthly total still runs well ahead of a month ago.
There are 1,121 open marketing roles right now, spread across 592 different companies. No single employer dominates: the eight biggest hirers, including Dentsu Aegis, WPP Media, Directive and CBCRC, together hold just 10% of all open roles. If you are applying, that means casting a wide net matters more than chasing a handful of big names.
Pay is posted on 42% of roles, 477 postings in all, so you often have to ask. Where it is shown, the typical range across all levels is C$85k to C$110k. By level, mid roles (296 postings) typically run C$75k to C$95k, senior and lead roles (109 postings) C$86k to C$119k, and director roles (68 postings) C$121k to C$155k.
Most postings, 56%, are mid level, with senior at 16% and principal at 14%. Experience bars sit around a median minimum of 5 years, and only 10% of roles ask for 10 or more. Remote work is limited, just 10% of roles, and the median listing stays open 23 days, so timing your application matters.
Among the skills employers name, AI and machine learning leads at 13%, followed by CRM at 11%, Google Analytics at 10%, and LinkedIn Ads and TikTok both at 9%. On the industry side, SaaS is named most often at 9%, ahead of e-commerce at 7%. For sponsorship, only 2% of open roles sit at employers with recent filings on Canada's LMIA approvals list.
What this means for you
Three things you can act on this week
- Apply beyond the big names
The top 8 hirers, including Dentsu Aegis, WPP Media and Directive, hold only 10% of open roles. With 592 companies hiring, spreading your applications widely is likely to pay off more than targeting a few large employers.
- Ask about pay early
Only 42% of postings show pay. Where they do, mid-level roles typically run C$75k to C$95k, senior and lead C$86k to C$119k, and director C$121k to C$155k, useful numbers to anchor your own ask.
- Don't count on remote
Just 10% of open roles are remote. If location flexibility matters to you, check each listing closely rather than assuming it is an option.
Pay
What Marketing roles in Canada pay, by level
The middle (median) of the pay ranges employers post. Read each bar from the typical low end to the typical high end of a posting. 42% of open roles post their pay.
See the numbers
| Level | Roles with pay | Typical low | Typical high |
|---|---|---|---|
| Director | 68 | C$121k | C$155k |
| Senior / Lead | 109 | C$86k | C$119k |
| Mid level | 296 | C$75k | C$95k |
Yearly CAD ranges only (hourly pay and other currencies are left out). Level is read from the job title.
Momentum
New Marketing roles each week
Last 30 days: 577 new roles, against 440 the 30 days before (+31%). Each week counts the same companies, and a role counts as new only in the week it was posted, so a careers site we start reading never shows up as growth.
See the numbers
| Week starting | New roles |
|---|---|
| 7 Sep | 89 |
| 14 Sep | 98 |
| 21 Sep | 115 |
| 28 Sep | 115 |
| 5 Oct | 129 |
| 12 Oct | 110 |
| 19 Oct | 185 |
| 26 Oct | 159 |
Who is hiring
The companies with the most open Marketing roles
592 companies are hiring. The top eight hold 10% of the open roles.
| Company | Open roles | Change in new roles | LMIA approvals |
|---|---|---|---|
| Dentsu Aegis | 19 | ||
| WPP Media | 17 | ||
| Directive | 16 | ||
| CBCRC | 13 | ||
| Saltxc | 13 | ||
| Ford | 11 | ||
| MaintainX | 10 | ||
| MLSE | 10 |
Change compares new roles in the last 30 days with the 30 days before, shown where a company posted 25 or more in the earlier 30 days. Staffing agencies are left out. A company name links to its Ashney company page where there is one.
What they ask for
The technology Marketing roles ask for most
Ask Rate is the share of roles that name a skill, from 1,058 postings read in full. Ways of working (methods such as Agile, tools such as Jira) are listed apart; office tools and soft skills are left out.
Ways of working
Industries named most: SaaS 9%, E-commerce 7%, Advertising 6%. 10% of open roles say they are remote.
Cite this report