European marketing postings jump 16%, but no single employer controls the field
New marketing roles rose from 1,418 to 1,642 in a month, yet the top 8 employers hold just 8% of all open jobs. This is a wide, scattered market.
is what the typical role asks for. 9% ask for 10 years or more.
37% of open roles state years1,642 new roles in the last 30 days, against 1,418 the 30 days before, at the same companies.
Companies read for 60 days or moreat 1,776 companies hiring in Europe.
Issue of 2 November 2026This week's read
There are 4,479 open marketing roles across Europe right now, spread over 1,776 different companies. New postings rose 16% in the last 30 days, from 1,418 to 1,642. A typical role stays open 25 days before it's filled or pulled.
The weekly pace climbed steadily from 292 new roles in the week of 7 September to a peak of 463 in the week of 12 October. It eased slightly after that, to 432 in the week of 26 October, but is still well above where it started in September.
No single company dominates hiring here. The top 8 employers combined only make up 8% of all open roles. Dentsu Aegis leads with 63 open roles, followed by WPP Media with 57 and GROUPE CANAL+ with 50. Among the named employers, Cordes Consulting grew its new postings fastest, up 9%, while WPP Media rose 2%. Pfizer went the other way: its new postings dropped 92% and it now shows 0 open roles.
On skills, TikTok and CRM are each named in 10% of postings, AI and machine learning in 9%, and LinkedIn Ads and Meta Ads in 8% each. Certifications barely come up at all, and tools like Jira or Asana appear in 1% of postings or less. Only 37% of roles state how many years of experience they want, though when they do, the median minimum is 4 years and 9% ask for 10 or more.
Remote work is scarce, at 8% of open roles. Pay is rarely posted too, just 5% of listings include it, so there isn't enough data to say what this market typically pays.
What this means for you
Three things you can act on this week
- Don't chase certifications here
Certifications barely appear in postings, and tools like Jira or Asana show up in 1% or less. Skills named more often are TikTok, CRM and AI and machine learning, at 9 to 10%.
- Check if years are even stated
Only 37% of postings specify required years. When they do, the median minimum is 4 years, and just 9% ask for 10 or more, so don't assume you're under-qualified without checking.
- Expect to negotiate pay and location
Only 5% of postings list pay and only 8% are remote. Go in ready to ask directly about both rather than expecting them upfront.
Momentum
New Marketing roles each week
Last 30 days: 1,642 new roles, against 1,418 the 30 days before (+16%). Each week counts the same companies, and a role counts as new only in the week it was posted, so a careers site we start reading never shows up as growth.
See the numbers
| Week starting | New roles |
|---|---|
| 7 Sep | 292 |
| 14 Sep | 352 |
| 21 Sep | 330 |
| 28 Sep | 423 |
| 5 Oct | 360 |
| 12 Oct | 463 |
| 19 Oct | 429 |
| 26 Oct | 432 |
Who is hiring
The companies with the most open Marketing roles
1,776 companies are hiring. The top eight hold 8% of the open roles.
| Company | Open roles | Change in new roles |
|---|---|---|
| Dentsu Aegis | 63 | |
| WPP Media | 57 | +2% |
| GROUPE CANAL+ SA | 50 | |
| EssilorLuxottica Group | 39 | |
| FeverUp | 38 | |
| Cordes Consulting | 37 | +9% |
| Everai | 35 | |
| PUIG, S.L. | 33 |
Change compares new roles in the last 30 days with the 30 days before, shown where a company posted 25 or more in the earlier 30 days. Staffing agencies are left out. A company name links to its Ashney company page where there is one.
What they ask for
The technology Marketing roles ask for most
Ask Rate is the share of roles that name a skill, from 4,397 postings read in full. Ways of working (methods such as Agile, tools such as Jira) are listed apart; office tools and soft skills are left out.
Ways of working
Industries named most: E-commerce 8%, SaaS 4%, Consumer packaged goods 4%. 8% of open roles say they are remote.
Cite this report